No matter how convenient online shopping has become, nobody could still resist going to retail shops. One must feel and touch the items one wants before buying them. Reading reviews is not enough if you’re not sure if the quality of the item you wish to purchase is good. That’s why even though a good 56% of all purchases are heavily influenced by the online world, there’s still a good 78% of retail sales happening in brick and mortar retail stores in the United States. So the internet couldn’t totally bring down physical stores, no matter how hard they do it.
Even though eCommerce is skyrocketing due to the Covid-19 Pandemic, retail stores are becoming the hub for pick-up and buy online, pick-up in-store options. Plus, you have the chance to change your order if something’s wrong with it. So if you’re searching for retail space in Prague, here are some of the tips you should follow to help you start your journey amid the pandemic.
Determine What You Need & Want
The first thing you need to do is search for retail space and find out what kind of space you will need. For example, your business will be a clothing store. Then you will need to allocate space for your displays and the changing rooms. Or maybe you’re searching for retail space where you can sell your plants and have a mini garden at the center. Of course, it will also heavily depend on the location because it will impact your sales. You should set up your business in a place where most of your target demographic lives.
You should also consider the accessibility of your retail store. Can people quickly pick up their orders? It must be accessible, especially for those who plan to own businesses, such as appliances or furniture stores.
Determine Your Target Market
As mentioned above, you should know what kind of market you will be facing when you plan to set up your business in a particular location. For example, if you’re planning to sell old and vintage clothes in a neighborhood full of college students, you really won’t get a lot of sales since they are not that interested in it. But if you set up a video gaming store, more kids will visit and check out your store since it’s in your target demographic. So it’s all about taking into consideration the high percentage of the people you want to serve.
Negotiate the Lease
If you already found the perfect place for your new business, you should know the price. Do you think the price is fair enough and easy to pay for? How long will the lease last for that price? Is it going to be for a year or more? If you think you can handle the answers to these questions, then it’s time to negotiate the price. What are the drawbacks of the retail space? Is there anything wrong with the building where it’s located? You can look for a real estate broker and ensure that the deal is in your best interest. And when you agree on the last price, it’s time to start your journey as a business owner!
Looking for retail space is not just an ordinary thing. It will be the main headquarters that will affect your business, whether it will be successful or not. As long as you follow the tips above, you can at least secure a good opportunity for your business to thrive and slowly become successful as you build your brand.